The day Wonderland meets Viktor Horsting and Rolf Snoeren begins with the kind of room so grand you’d feel within your rights to enquire about wedding receptions, and concludes with Horsting hacking at a woman’s frock, Girlboss style at the bar of the Rijksmuseum’s restaurant. The former is, actually, part of the pair’s Dutch atelier (about as chic as they come), while the woman in question is a willing participant and the dress of Viktor & Rolf’s own design.
The whole scenario has been orchestrated to introduce a new collaboration between the designers and the German brand Zalando, which sees them explore ideas of recycling and sustainability within the fashion industry: formally announced this week (our highlights showcased here), the full 17-piece line-up drops IRL on 1st February.
“It was kind of our initiative to see how the conscious design of everything we are working on each season could be translated into a rare option,” they explain. “And then we were thinking of how we could reuse stock.” It’s an objective proposed previously by the duo, whose haute couture collections of late – think Vagabonds for AW16 and SS17’s Boulevard of Broken Dreams – have similarly pulled from the archive in a way that goes beyond aesthetics.