Maybe you bought early and claimed an original “UHU GARETH PUGH”, or perhaps your closet houses one of last year’s 10th anniversary “STOP MAKING ME HARD MOLLY GODDARD” designs (see also Simone Rocha, Ashley Williams, Vetements, Karlie Kloss…) – whatever the status of your House of Holland slogan tee ownership, you’ll be interested to hear of the house’s latest project.
Launching today, the label introduces The T-shirt Shop, a 24-piece streetwear line-up brandishing tees, jumpers and more, designed in partnership with a select group of collaborators from the arts; eight to be precise, a nod to the label’s 2006 beginnings and MySpace’s famous Top 8.
“It is fascinating to have been chosen as one of the Top 8 for House of Holland,” explains Cristina BanBan, a fine artist whose work can be seen below. “I think that as a form of art, fashion is another mode of self -expression and it has been very interesting to take my paintings to a totally different set up. I have made three paintings specially for these pieces of clothing as I wanted to create something bespoke, Henry loved them. I can’t wait to see them come to life!”
Elsewhere in the Top 8, the director Danielle Levitt, poet Max Wallis, graphic artist Hey Reilly and artist Hattie Stewart, plus She’s Vague, the Australian meme artist, and Eddie Eddie Billy Tommy, the New York label headed by Sean Kinney.
“I’m so excited to launch The T-shirt Shop!” offers Henry Holland, launching the collection today with a new short from Leonn Ward, seen above. “Collaborating with other artists has always been a huge part of House of Holland and it felt like the right way to introduce our new streetwear capsule.”