In tandem with the finale of the COP23 climate talks, an exciting new announcement from fashion label Wool & The Gang and Friends of the Earth, the long running environmental campaigning community: a new collab and the arrival of the Green Gang.
Formed as a movement to inspire, the latter’s sustainability squad boasts high profile names such as Vivienne Westwood (!!), fashion writers Tamsin Blanchard and Lucy Norris, and Elizabeth Farrell, better known as Glacier Girl. Each of the 13 women – founders from The Bulb, Knit Aid and Stories Behind Things as well as menswear designer Bethany Williams and commentator Orsola de Castro join Westwood et al – are passionate advocates for environmental issues, making them the ideal ambassadors for such an initiative.
And proving that going green is just, if not more, glamourous than any man made counterpart, the Heal the Wool Collection is likewise something to encourage that Friday feeling. With a story that begins in Peru – where the first steps are to gather excess wool fibers otherwise placed in landfill – the collection is the product of a campaign to raise £50,000, with 30% of every ball in the range going to Friends of the Earth.
Tips for doing your bit? The Campaign for Wool, the catalyst behind the rest, has plenty in its favour. Reducing landfill – wool decomposes, releasing valuable nitrogen-based nutrients back into the soil – and saving energy (have you ever tried wearing your finest knit in a house with the heating turned up?), are just two of our faves. Fancy learning more? Head here.