Zinespiration

Taking inspo from the USSR’s “scientific, practical and methodically illustrated magazine” «Техническая эстетика» or “Technical Aesthetics”, Yefimtchuk called upon the magazine’s design, graphics and decision to use imagery and visuals as a source of information for her SS18 collection, showcased at the Jungendhub nightclub in Kiev as part of the One Day Project.

Stylised Workwear

Taking into consideration the influence of Technical Aesthetics, the focus of the collection was on stylised workwear, which manifested itself in structured military style jackets, oversized blazers and uniform boiler suits. Despite the structured uniformity, the infusion of plisse, dresses and skirts ensured there was a feminine edge to the collection. Perfectly complimenting the workwear-infused line-up was the industrial backdrop upon which the collection was shown: the walls were decorated with a mock flag broadsheet that depicted the concept of the collection.

Counter Colour

For SS18, Yefimtchuk stripped back the colour palette, with only black, red, white and khaki shades used throughout; her reasoning behind this limited colour palette was as a “symbol of rebellion and strong people.” Despite the lack of diversity when it came to the colours, the vibrant red dresses, oversized shirts and draped coats were statement enough for us.