Wonderland.

MFW: GUCCI SS18

Alessandro Michele pays homage to Elton John in a characteristically captivating show.

Antiqued Architecture

Despite their varied modes of dress – from the office appropriate, to a Bugs Bunny waistcoat and short-shorts combo – the 108 models that slinked through Alessandro Michele’s Gucci set looked to be attending an after-hours rave at the Louvre, marching to the beat of industrial techno. Here, structures reminiscent of Italian medieval architecture, relics from the ancient world and classical sculptures all surrounded a glistening blue runway that served as a mock Tiber river, while energetic strobe lights ensured that the collection’s most lavish adornments each had a chance to shine.

On Brand Opulence

After almost three years of Alessandro at Gucci’s helm, we’re by now all familiar with the designer’s penchant for bedazzling. His new rules for the fashion house dictate that less is never more, and the result is an indulgent exploration into every single way that one can adorn themselves to make magpies flock. While, of course, there were looks on the runway that escaped Michele’s Midas Touch, diamanté encrusted details were never far from sight, serving up a treat for maximalists everywhere.

The Elton Effect

Although he didn’t actually attend the show, Elton John’s presence could be felt throughout the collection, with inspiration drawn from the musical icon’s eccentric style claiming responsibility for some of the more whimsical looks shown. From the more obvious reimagining of his stage looks, to the understated inclusion of white-framed sunglasses, using Elton as his muse, Alessandro was able to push his eclectic, retro aesthetic even further. Fans of the obnoxious lapels of the 70s rejoice, this one’s for you.

Words
Olive Pometsey
MFW: GUCCI SS18

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