For the brand’s latest campaign, G-Star RAW’s Pharrell Williams – co-owner since last February – tapped the most sought-after models and creatives right now. The dynamic collective, led by Pharrell himself, includes GurlsTalk founder Adwoa Aboah, models India Graham, Brooke Perry and Jean Campbell, plus Adwoa’s sister Kesewa and Wonderboy Lennon Gallagher; likewise actor Connor Newall.
Starring in a new short, below, the group have come together for the latest drop of the brand’s Elwood jeans. First arriving in 1996, 21 years later the jeans provide a platform for a group discussion, of sorts, on community, solidarity, unity and individuality; “one icon, endless possibilities” reads the tagline. Elsewhere two new line-ups – EarthColors, a collection of all-natural dyes applied to the signature design and the second series of G-Star Elwood X25 – do good leg service.