All too frequently limited edition status is reserved for cheap and easy, Insta friendly pieces – a slogan tee here, an aesthetically vocal tote bag there – but not for Sportmax the simplifying of a prized ranking: this season the Italian fashion house introduces a bold new peacoat, and there’s only 90 available.

Landing in Harrods, on Saks.com and a specially curated selection of other stores, IRL and online this week (the brand’s Milan flagship and sportmax.com too), the special edition drop boasts a clean silhouette, a deep collar with broad lapels and an adjustable side button fastening, confirming its status as a highly covetable piece of cotemporary luxury. Into it.