Wonderland.

Pepe Jeans × Ian Berry

The artist and denim label hook up for a new Regent Street installation.

It’s perhaps unsurprising that prolific denim artist Ian Berry and one of the industry’s best known and most loved denim brands, Pepe Jeans, are privy to each others work. More than that, a strong relationship over the last four years has seen Ian’s pieces exhibited in four Pepe Jeans stores around Europe, with the brand likewise contributing materials to his projects. Continuing the creative relationship, the brand has most recently commissioned the artist to create an installation for its new flagship on Regent Street.

Speaking about the installation, Ian notes: “I usually show most of my work in exhibitions and galleries, it’s great to show it to a different audience. I think there is something in the denim which really speaks to people, it’s comfortable, familiar and there’s a great connection there.”

Otherwise known for creating realistic images portraits – including Wonderbabe Debbie Harry and designer Giorgio Armani – by using different shades of denim, Berry’s work for Pepe Jeans depicts urban landscapes from the perspective of CCTV cameras in a grid resembling the screen of a security control room. The inspiration here comes from Pepe Jeans’ 44 year London history based in London: its first store arrived on Portobello Road in 1973.

Pepe Jeans x Ian Berry

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