Reebok has been around since the 1890s, yet the brand is synonymous with the fashion and culture of the 1990s. While devastated that we’re old enough that the 90s are now considered vintage, the new Reebok Classic collection helps soften the blow. Fronted by none other than the daughter of Brit-pop legend Noel Gallagher and former 90s party girl Meg Matthews, the model and fashionista in her own right, Anais Gallagher takes to London’s Hampstead Heath to show off the campaign, emanating 90s vibes with a certain understated, ethereal quality.
Speaking about her partnership with Reebok, she said: “I’m so excited to be fronting the new Reebok campaign. I’ve always loved Classics and have grown up wearing the brand throughout secondary school, so to be in the new apparel campaign is a dream for me.”
The collection includes all the high-notes of 90s inspired sportswear-cum-streetwear; classic black hoodies, light blue and grey jumpers – adorning the brand’s era-defining vector logo, designed for footballers of the day and made famous in 1996. If that’s not 90s enough, a rave-worthy, bold colour blocking tracksuit will surely fit the bill.
The collection is available at Topshop, Reebok and selected retailers.