In a true Inception-style YouTube discovery, that little-known popstar named Justin Bieber – discovered on the platform himself back in 2007 – found and brought to light Madison Beer after she posted a video of herself singing Etta James’ “At Last” at the ripe old age of 18. Fast forward five years and Beer’s career trajectory has only gone up, signing to First Access Entertainment – home to Rita Ora, Zayn Malik, Ellie Goulding and more – performing three back to back sold-out shows in London and, not to mention, landing herself on the pages of this very magazine (grab yours here).
Now the singer has released a video to accompany her latest single, “Dead”. Sitting in a bath with rose petals and singing about a break-up, “Dead” follows the tropes of many a break-up song, featuring a heartbreaking, unfaithful antagonist and what can only be described as a lot of luxe home furnishings. Make no mistake though, this is not your average, soppy parting number, as Beer delivers the song with proper soul and plenty of sass.