Building on its ever-impressive list of collaborations, Florence based Luisa Via Roma this time has teamed up with the brand behind the “People’s Shoes of Italy”, Superga. Since the latter brand’s inception back in 1911 (when they specialised near exclusively in tennis shoes), Superga has continued to expand and reinvent the sportswear aesthetic, infusing a range of styles, textures and cuts to modernise the sporty vibes; hook ups with the likes of Henry Holland and Alexa Chung have also helped.
For its LVR team up, the label has created two exclusive new designs in canvas and velvet, both in a range of different colours from ruby red to emerald green. The perfect summer shoe, the collection likewise acts as the perfect accompaniment to one of the other recent team ups from LVR – think Dilara Findikoglu and Dolce & Gabbana. .
Dropping at midday tomorrow – get yours here – an accompanying short, above, will ease that countdown tension. Or make you over excited. Either way, our name’s down for a green pair.