Wonderland.

Gucci: AW17 Campaign

The fashion powerhouse take us on a trip to outer space.

For fans of Alien and Close Encounters of the Third Kind, Gucci‘s AW17 campaign is the one for you. Conjuring up an otherworldly aesthetic, photographer Glen Luchford’s images draw inspiration from sci-fi flicks of the 50s and 60s.

Highlighting the best picks from the brand’s new collection, Luchford and Creative Director Alessandro Michele create a trippy parallel universe within which Gucci-clad humans and their intergalactic counterparts take on dinosaurs, navigate the interior of a extraterrestrial spaceship, and explore a far-flung planet in outer-space. Who knew alien abduction could be so fashionable?

Fiercely complimenting the AW17 collection, fantastical prints and textures are commonplace throughout, while metallic florals and bejewelled pink snakeskin looks add to the intergalactic vibe. We’ll take a one way ticket to Planet Gucci, please!

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Gucci: AW17 Campaign

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