Wonderland.

Frame: AW17 Campaign

The brand adds new edge to its signature off duty designs.

Frame designers Jens Grede and Erik Torstensson have been solving our denim woes for five years now, ever since the brand’s inception in 2012; the label since becoming synonymous with effortless, 1970s styles as seen on the ubiquitous Bella Hadid, Hailey Baldwin and Emily Ratajkowski.

Delivering once again, this season the brand returns with an AW17 campaign featuring denim jackets, frayed jeans and crisp white shirts, the bulk in keeping with its reputation for epitomising off duty, European style. Elsewhere this season sees Frame adding an extra darkness and edge with sleek leather and biker-style jackets: studs and embellishments feature heavily.

For those of us not lucky enough to be born with that Parisian/Italian sense of chic, Frame’s AW17 collection enables us to at least channel the vibe (it’s created in LA, after all).

Frame is available now – here – from the Wonderland shop.

Frame: AW17 Campaign

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