NOW Gallery is the latest space to receive the studio’s vivid touch.
If you’ve ever been privy to Camille Walala’s work you’ll know about it, whether or not the moniker is likewise familiar: frequently stretching whole buildings – elsewhere casting an elaborate patterned shadow over Instagram – the French artist’s pieces demand attention. And none so much as her latest offering for Greenwich Peninsula’s Now Gallery.
Titled WALALA X PLAY, the studio’s new installation marries Camille’s use of bright colour and graphic prints with mirrors to form a maze, or ‘temple of wonder’, as the makers prefer. Not just a play thing for the hardcore social media fans among us – though it does pretty great there too – PLAY boasts too an interactive element in an imaginative puzzle that asks visitors to discover a series of anomalies hidden within the work.
“Camille Walala is the queen of colour and her patterns will create another world for all in NOW Gallery,” enthuses the space’s curator, Jemima Burrill. “We are creating a playful place where we give people time to linger, digest and unpick puzzles giving space to let the installing resonate.”
A strictly shoes off affair, the installation is perhaps one of Walala’s most intense pieces, in that, as Burrill explains, it asks for thorough exploration beyond the obvious selfie factor – the aforementioned inconsistencies are subtly placed throughout. That said, we can’t imagine it won’t make a major impression on the ‘gram this summer; bring it on?
Play is at NOW Gallery, Greenwich Peninsula until 24th September.