Located in the intimate setting of the five-floor home that stands adjacent to the brand’s Paris headquarters, Maison Chloé is a new space set to hold an annual programme of exhibitions and cultural events, each providing insight into the brand’s rich and creative history. First to grace the Maison’s hallowed walls is a selection of works from Guy Bourdin, the esteemed fashion photographer who holds the record for the greatest number of editorials – over 100 – that feature the brand’s iconic designs.
The exhibition, titled Femininities, has been curated by Judith Clark and includes an expansive range of Bourdin’s work, all of which capture the effervescent spirit of the Chloé girl. “Chloé has always believed in natural femininity,” said Geoffroy de la Bourdonnaye, CEO of the brand. Whether they exhibit women dancing in the street or lounging on sofas, Bourdin’s images have worked to cement the timeless femininity of the fashion house in history in a medium that can still be felt today.
The Maison will also house a number of permanent exhibitions, working to trace the brand’s heritage from Gaby Aghion to the eight design directors who have succeeded her in a spread that will include some of the founder’s personal possessions and clothes. Spontaneous trip to Paris anyone?
Eyes On: Femininities runs to 3rd September 2017.