Ian Muir and Lottie Bea Spencer – the stars of director Healy’s new film for M.C. Overalls lead entirely separate lives. Ian is a groundsman at Beckenham Town Football Club, while Lottie is a photographer. Both, however, are what M.C. Overalls call “contemporary workers”, and a contemporary worker, as the above shows, needs a contemporary uniform.
Shot wearing the brand’s statement overall designs – which come in shades of cream, pink, and black – the camera follows their different working days. “In terms of creative direction,” explains Art Director Sam Hall of the short, “the split-screen nature allowed us to play on the contrasts and overlaps between each day.”
100 years after the brand’s initial launch in 1908 – by brothers Myer Cooper, Morris Cooper, and Louis Maister – M.C. Overalls has evolved into a brand that creates accessible and hardwearing pieces for the modern worker (so, all of us) who can style the look in accordance with their own creative needs and preferences.
The video’s arrival comes during a series of weekly Soho pop-up stores which see the brand offering a platform for a variety of collaborations with emerging creatives. In-store you’ll find the cream and black shades now, but be warned that the pink – due to drop in late summer – has already amassed a substantial waiting list.