When is a fashion presentation not a fashion presentation? When it’s a perfume launch, naturally. Dropping his debut scent in tandem with London Fashion Week Men’s, Christopher Shannon married the two on Saturday night, setting up a TV, games console and sofa situation in E1 – showcasing Please Yourself for SS18 – and dishing out samples of his new fragrance on the door. A Shannon double whammy, if you will.

The scent, a unisex affair that boasts notes of ginger, lavender, mimosa, orange blossom, cashmere wood and more, has been produced in collaboration with contemporary label Verdúu. Founded in 2015 by Alexander Botov – Mark Buxton, the iconic perfumer whose back catalogue features projects with Comme des Garçons and Wes Anderson, is a partner – the house has current culture at its core, with its primary aim to translate the work of modern designers through scent.

The fourth of Verdúu’s offerings, Shannon’s first fragrance is the latest addition to the designer’s ever expanding empire; to date his namesake label has been tapped by Kickers and Eastpak (amongst others), while lighters and womenswear are similarly a part of the fold. Here, as elsewhere in the Christopher Shannon narrative, his native Liverpool plays a keen role: the peonies and Brodie Avenue, pictured, both personal tokens that helped shape the project. Get it here.