On That Reebok Hype

Fashion – or certainly the contemporary design sector – is increasingly an industry built on collaboration: high street hook ups, sportswear capsules and so on and so forth, growth for many is dependent on who they can seduce with their finely tuned aesthetic. Amongst these of course, there are also the partnerships that just make sense – Cottweiler for Reebok, presented here for the second season, is one of those, given that it takes no stretch of the imagination to picture the Cottweiler customer partnering their garms with a pair of Reebok Classics. Comprised of footwear and apparel, the former here was a solid highlight, boasting multiple straps and an XL silhouette that riffed on yoga-meets-moonboot ideas.

Carry On Camping

As noted in previous seasons – such as SS17 when Mediterranean waiter vibes were king – the Cottweiler man enjoys a holiday; for SS18 he appears to be camping, by which we mean he’s enjoying a music festival (think Hideout, Outlook and the like) in an oversized SUV camper van. He’s not the DJ, but he appears to be carrying his shoes having found the best party and stayed until gone 8am, two days later. His outfit remains practical and on point however; gilets with multiple pockets, shorts with more pockets, jackets with toggles, caps with veils out back.

Lizard Life

Few holidays are complete without a keepsake, and during his time away Mr Cottweiler has developed a thing for lizards (first introduced on the show invitation). Now he sports one on his T-shirt, a rare piece of print from a label that otherwise focuses on texture and technology. That girl he hooked up with on the first night has also left him with her diamante lizard brooch, and the matching reptile shaped glittering temporary tattoos they got is still clutching his stomach. Despite this traditionally more feminine decoration – and the diamante chokers he’s also managed to claim; the reading glasses that he thinks belong to the kind woman who runs the café next door too – the vibe remains masculine.