Wonderland.

MEUKO! MEUKO! × F IS FOR FENDI

Go BTS on the Taiwanese producer’s new Wonderland shoot.

Brainchild of the brand’s Worldwide Communication Director Cristiana Monfardini, this year saw Fendi launch F IS FOR… their new platform made by Millennials, for Millennials. Made up of five “universes” based around authenticity, the project combines music, art and fashion in un-retouched editorials and enviable events epitomising the “new Rome”.

“Rome is a vibrating hub, it is a city that mixes ancient times with innovative ideas in a very unique way,” explains Monfardini. “New generations influence the current image of the city; they shape cultures and subcultures writing the history of the New Rome amongst new vibes and upcoming trends.”

Flying the message to foreign shores, Fendi took the party to New York back in February for the first stop in their “revolution” – so we decided we simply must meet the star of the Stateside showcase, Taiwanese producer Meuko! Meuko!. While the full chat can found in the Summer 17 issue of Wonderland – get it here – check out a BTS account of the accompanying shoot above.

fisfor.fendi.com

Videographer
OLDBOY and Chiao En
Editor
Rus Brockman
Fashion and Creative Direction
Rebecca U
Hair and Make-up
Chiao En
MEUKO! MEUKO! × F IS FOR FENDI

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