Wonderland.

EYES ON: CALIFORNIA

The Design Museum serves up 60s vibes with new show, California: Designing Freedom.

Free Speech Movement punch cards, designer unknown, 1964, Free Speech Movement Archives, Berkeley

Free Speech Movement punch cards, designer unknown, 1964, Free Speech Movement Archives, Berkeley

From psychedelic LSD blotting paper designs to the original embodiment of high-tech – the first self-driving car (the perfect designated driver, right?) – California has long stood at the forefront of impressive aesthetic design. This summer, The Design Museum will celebrate the Golden State’s said heritage with new exhibition, California: Designing Freedom.

Seeking to explore how Cali’s evolutionary design practice has contributed to “personal liberation”, the show will feature a plethora of pieces (including political posters, personal computers and hand-drawn iconography) that highlight the progressive nature of the state’s innovate designs and how they’ve come to contribute to the functioning of everyday life on a global scale.

Designing Freedom will feature 200 unique items that will be split into five sections: Go Where You Want, See What You Want, Say What You Want, Make What You Want and Join Who You Want. The show space delves into the state’s multi-functional design and creation, offering attendees the opportunity to explore the evolution of California’s designs through the ages and learn where some of their most relied-upon devises first made their mark.

California: Designing Freedom opens at The Design Museum on 24th May.

(LEFT) California LSD blotter paper, designer unknown, 1984
(RIGHT) Sorcerer’s Apprentice LSD blotter paper, designer unknown, 1978


California LSD blotter paper, designer unknown, 1984
Sorcerer’s Apprentice LSD blotter paper, designer unknown, 1978

EYES ON: CALIFORNIA

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