Wonderland.

M.C.OVERALLS POP-UP

The label goes IRL with a new creative showcase hub.

Call them what you will – playsuits, overalls, rompers or the rest – men’s all-in-one’s are having a moment right now, thanks in no small part to a certain Kickstarter campaign out of Chicago. Founded back in 1908 however, British label M.C. Overalls has long been clued up on the garment’s strengths, and its contemporary team likewise aim to explore sartorial solutions for a modern workforce.

Alongside the label’s core tactile offering, this month sees the launch of an exciting pop-up store in London’s Soho which’ll double up as a creative hub to showcase new talent tapped by M.C. Overalls. “We really identify with an enterprise generation who are finding purpose and success in doing things their way, not waiting for permission or craving a fanfare,” explains Chairman James Scroggs of the IRL arrival on Dean Street.

Running weekly until the end of June, each event on the line-up has been curated by someone in the know within said arena – think music, fashion, food, art – tonight kicks off with Round Trip and Retro Kid, the latter the Copenhagen based British born musician whose parents named him Jake Juba, presented by Hoop Music; next week it’s the turn of Beavertown with ‘The Cult of Craft Brewing’.

M.C.OVERALLS POP-UP

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