Fashion week, as any Instagram fan knows, is full of fantastic things. Alongside the pretty frocks, trippy sets and cooler than thou kicks, back in February Wonderland was also privy to a special event boasting golden pineapples, star shaped shortbread and SpongeBob SquarePants covered garms. We were charmed, naturally.
Tapping contemporary labels Peter Jensen, Bobby Abley, Bad Denim, Salar, Maria Francesca Pepe and Suecomme Bonnie – think womenswear, menswear, jeans, bags, jewellery and footwear, respectively – the SpongeBob Gold international fashion collection (to give the project its full moniker) transfers Nickelodeon’s hit animated character (and Patrick and Gary too) from Bikini Bottom on the floor of the Pacific Ocean to the sleeve of your new favourite sweater. And we’ve got the exclusive on the IRL release…
“I find SpongeBob’s positive vibe and vibrant energy so addictive,” notes Maria Francesca Pepe of the iconic character. “I’ve always felt the concept of pop defined the core of my creations. Developing an exclusive capsule collection of jewellery featuring the pop sensation SpongeBob felt such a match!”