One time Wonderland cover star, long time Hollywood royalty, and some time Chanel babe, Kristen Stewart’s latest role sees her once again tapped by the French fashion house, on this occasion fronting the campaign for new fragrance arrival, Gabrielle Chanel.

A new womenswear scent composed by Olivier Polge in collaboration with Chanel’s in-house Fragrance Creation and Development Laboratory, the perfume owes its moniker to the brand’s founder (full title, Gabrielle Bonheur ‘Coco’ Chanel), following in a tradition already observed by Chanel’s accessories department – fans can snap up a Gabrielle handbag, for example.

An ambassador since 2013, Stewart’s campaign sadly doesn’t drop until September, however what we do know is that British director Ringan Ledwidge has created and shot a short, while Karim Sadli has lensed the accompanying print campaign. Hold tight.