Wonderland.

Lutthauer

The sky’s the limit for the contemporary menswear label.

Founded in Switzerland and based in Paris, for its latest collection contemporary menswear label Lutthauer turns military references into motif, showcasing the golden age of aviation in a totally modern way. Prints of sonar imaging are imbued with nostalgia, snow camouflage is given new life in a coat painted with silicone – even the name comes from the NATO Phonetic Alphabet. All of this reminds us of a time where you could fly into the unknown, where adventures were real and so was the danger; with GPS and commercial air travel there is very little left undocumented on the earth, the era of intrepid explorers now long behind us. The masculinity of that persona is interpreted through straight-edged jackets and softened into a more casual, updated look with hoodies and trainers.

The monochromatic style is reminiscent of the snow mountain landscapes where the label was founded; Lutthauer co-opted its name from the otter on the Männedorf flag. Shot in an airfield, here the collection sees a lone figure cast against an industrial background, that whilst is clearly well maintained and still in use, boasts a vastness invoking a sense of isolation. Embodying the spirit of the lone adventurer, Lutthauer looks backwards into a once-glorious, now-redundant role whilst remaining firmly grounded in this century.

Words
Rebecca Sander
Lutthauer

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