Wonderland.

STYLE.COM EDITS

Shoppable fashion stories are here.

Arriving on the scene in its freshest form last September, Style.com is the devoted fashion fan’s paradise – the ultimate digital destination from which to tune into the industry’s biggest and boldest ideas around fashion, trends and the in-between. Once a platform dedicated solely to all things fashion season, today it’s a distinctive luxury experience delivering a unique set of possibilities to those amongst us whose wardrobes are curated as a result of aesthetics.

A game changer by default, Style.com’s latest announcement sees it break with 108 years of Condé Nast tradition – not an easy feat by anyone’s standards – teaming up with iconic titles Vogue and GQ to produce two entirely shoppable fashion stories: the Stye.com/Vogue edit and the Style.com/GQ edit – respectively – marrying for the first time the pages of Condé Nast’s IRL offerings with its role as a destination of outfit lust.

Bringing the concept of See Now Buy Now to a whole new level, the two edits (debuted in the May issues of the respective magazines), allow fans to shop their favourite looks in a manner never before possible. Whether looking through the pages or glancing at the shoots online, Style.com’s integrated shopping layer means the days of disappointment are banished, replaced with the knowledge that the desired pieces exist in a specific portal on the web.

Headed up by Yasmin Sewell, the fashion director-cum-street style favourite, Style.com boasts an extensive catalogue of sought after designers – its womenswear range alone runs from Alexander Wang through to Zoe Jordan – while apparel aside, beauty, grooming and lifestyle needs have all had close attention paid by those at the top, making it the perfect space for those seeking more.

The campaign, pictured here, was lensed by renowned photographer and Vogue regular Craig McDean, a collaboration with the stylist and Vogue fashion editor Kate Phelan, and features a strong line-up of the site’s most inspired pieces – designs from Chloé, Marni, Raf Simons, Dolce & Gabbana and more all make cameos – as Phelan’s particular brand of curation plays with texture and silhouette: a Dolce corset transforms an oversized shirt, while an evening gown becomes a canvas for a casual white tee.

Modelled by Lexi Boling and Yuri Pleskun – made up by the similarly major hair and make-up team of Sam McKnight and Val Garland – the looks embody a mix of the classic and the contemporary, as Phelan explains in an accompanying series of short films, here and here, respectively.

Head to Style.com to learn more and shop the looks pictured here.

STYLE.COM EDITS

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