Arriving on the scene in its freshest form last September, Style.com is the devoted fashion fan’s paradise – the ultimate digital destination from which to tune into the industry’s biggest and boldest ideas around fashion, trends and the in-between. Once a platform dedicated solely to all things fashion season, today it’s a distinctive luxury experience delivering a unique set of possibilities to those amongst us whose wardrobes are curated as a result of aesthetics.
A game changer by default, Style.com’s latest announcement sees it break with 108 years of Condé Nast tradition – not an easy feat by anyone’s standards – teaming up with iconic titles Vogue and GQ to produce two entirely shoppable fashion stories: the Stye.com/Vogue edit and the Style.com/GQ edit – respectively – marrying for the first time the pages of Condé Nast’s IRL offerings with its role as a destination of outfit lust.
Bringing the concept of See Now Buy Now to a whole new level, the two edits (debuted in the May issues of the respective magazines), allow fans to shop their favourite looks in a manner never before possible. Whether looking through the pages or glancing at the shoots online, Style.com’s integrated shopping layer means the days of disappointment are banished, replaced with the knowledge that the desired pieces exist in a specific portal on the web.