“Technology doesn’t have to look like technology,” reckons will.i.am, founder of Hollywood based tech company i.am+ (and former Black Eyed Peas member, current judge on The Voice and general all round megastar), “It’s gotten to the point where no one has imagination. Everyone is making what everyone else is making.”

Apart from what he’s making, which most recently is BUTTONS premium Bluetooth earphones, styled here by fashion legend André Leon Talley and modelled by supermodel (and brand ambassador), Naomi Campbell.

A contemporary wireless headphone that marries, as per i.am+ DNA, style and technology, BUTTONS is a lightweight, no-fuss model designed to be worn all day, both for aural and aesthetic pleasure. Available in four colourways – black, rose, gold and grey – details have been tapped from the iconic shape of vinyl records, with the signature circular design crafted from machined metal and paired with a woven fabric cable.

“i.am+ has allowed me to fuse fashion and style with technology like it’s never been done before,” notes Talley, adding that “People now have the opportunity to make a fashion statement with technology.”