When it comes to the beauty industry, women have long been the core consumer, and cosmetic delivery services – of which the volume is constantly on the up – have naturally followed suit. Which is presumably why we’re so infatuated with grüum, a new concept in male grooming, thought up by four friends who couldn’t find what they were looking for (because as you may have noticed men, like their female counterparts, all have different needs where skincare is concerned). Inspired by Scandi design, function and quality, grüum is a monthly service delivering a carefully curated selection of fuss free essentials – from luxury razor sets to shower gel – direct to your door. Now tell us that doesn’t beat what your local milk man is offering? Head here to learn more.