As if we need another reason to buy a pot of Kiehl’s creamy goodness, for the third year running the skincare gods have announced they are partnering with the MTV Staying Alive Foundation to help spread awareness of HIV/Aids and raise crucial funds for the cause.
Following in the footsteps of Laura Mvula and Tinie Tempah, Keihl’s has announced Leona Lewis as 2017 ambassador. As part of her new role, the X Factor hitmaker has created a limited edition design for the iconic Creamy Eye Treatment with Avocado. Released in June, £10 from every pot sold will be donated to MTV’s foundation.
“It is a great honour to be working with MTV’s Staying Alive Foundation as an ambassador. I’m eager to raise awareness of the ongoing global HIV crisis,” said Lewis in a statement. “By empowering young people with knowledge about the disease – particularly women and girls who are disproportionately affected – we can help treat it and ultimately prevent it altogether.”
To date, 50 of the countries most effected by HIV have been reached by the foundation, while an impressive 208 grants have been awarded to youth lead organisations in 70 countries, and over $6 million has been distributed to grassroots HIV prevent projects.
Chris Reid, Kiehl’s General Manager of UK and Ireland has said: “Kiehl’s mission statement calls on us to improve our communities and make for better firms and better citizens; 166 years on, that call to action remains central to how we serve our patrons, motivate our teams and enrich our communities. We’re particularly proud of supporting initiatives that empower and educate women around HIV prevention in Uganda, India and Rwanda.”
You can also donate to the charity by texting HIV3 to 70660 to donate £5 or £10.