12 years after its initiation, streetwear label Billionaire Boys Club continues to build on its successes, this time with a new media project titled Boys of Tomorrow. Tapping SS17 campaign star, Lil Yachty collaborator and Chance The Rapper’s bro, 21 year-old Taylor Bennett for volume one, BBC/ICECREAM Europe goes behind the scenes with the Chicago born rapper in a new short and extensive interview (which can be found here and here respectively).
To celebrate its latest addition, Billionaire Boys Club – currently doing wild things down at Wonderland’s IRL shop space in Piccadilly (read, ready and waiting for your imminent attention) – a new zine completes the Boys of Tomorrow line-up.
“BBC was at the forefront of a paradigm shift in hip hop culture and diminished cultural, racial and hierarchical boundaries within streetwear, high fashion, music and lifestyle,” notes a number of names*’ Ross Westland, commenting on the limited edition release that drops today, “it had such an impact on anyone growing up mid-late 00s that we now have those people bringing that new wave again and they’re gatekeepers – individuals like AK of Underachievers with BBC OG logo tattooed on his chest, Travis Scott with the cone man chain.” Pictured above, it also features a particularly jazzy cover.
