Contemporary menswear brand Blood Brother has teamed up with Guinness, one of the world’s most-loved beer brewers, for an exclusive eight-piece SS17 capsule collection. The new line-up of bomber jackets, T-shirts, sweaters and trousers evokes a sense of nostalgia with its unique reimagining of the iconic Guinness harp, pulled from the brand’s rich advertising archive. A first for the beer brand, the Blood Brother x Guinness collection fuses two crafts that were built on equal foundations of passion, quality and daring creativity.
The collection reflects Blood Brother’s characteristically elevated sportswear look, use of luxury fabrics (including velvet and studded leather) and distinct urbane tailoring, whilst maintaining an essence of comfort and functionality. Here the British label continues to provide progressive and thought-provoking clothing in this, its latest chapter. The limited edition range is available IRL exclusively from a Harrods pop-up and the Blood Brother store, as well as online at the respective websites and Farfetch.