Part of the Victoria’s Secret gang since 2015, Taylor Hill has a new gig fronting Joe’s Jeans for SS17. A frontrunner of the millennial era supermodels currently making their mark on the fashion industry, Hill has an immense social media following with a whopping 7.1 million followers on Instagram alone.

The face of Lancôme, she walks for a prestigious list of designers every fashion week and has made it on to Forbes’ Top 20 list of the World’s Highest-Paid Models, all of this accomplished before the age of 21.

For this latest turn, pictured above and shot in New York by photographer Mario Sorrenti, Taylor exudes a natural and authentic girl next door vibe in Joe’s Jeans new denim pieces. The beginning of a long-term partnership with Taylor, ahead of a series of capsule collections she will be collaborating on, the Colorado-born model radiates both an ethereal and paradoxically down-to-earth beauty, making her the perfect fit for the premium denim lifestyle brand.