What can we say, we pick ‘em well eh? Recently lined up for an ambassador role with Bulgari, ex-Wonderland cover star Bella Hadid has just added TAG Heuer to her list of uber important extra-curriculars in a partnership that not only makes aesthetic sense, but also promises to explore the model’s interest in photography.

Officially launched on New York’s iconic Equinox Bond Street, the new campaign was lensed by Cass Bird, while Hadid’s ambassador title sees the 20 year-old join the likes of Leonardo DiCaprio, Cameron Diaz and Steve McQueen.

“I am delighted to welcome Bella into the family of TAG Heuer ambassadors,” asserts the brand’s CEO and Chairman of LVMH’s Watch Division, Jean-Claude Biver. “Having Bella on the team enables me to reconnect TAG Heuer with the brand’s avant-garde spirit, the spirit which drives us to do things differently, to innovate and to dare.” Naturally we’re likewise smitten.