Making its debut last season, Scotch & Soda’s ‘From Amsterdam, From Everywhere’ campaign returns for SS17 with an all new model cast, while photographer Emma Summerton returns to lens the collection accompanied by the stylist Patti Wilson.
A narrative that poses a visual nod to the way the Dutch brand creates and crafts its collections, for many, asserts Scotch & Soda’s CMO Adam Kakembo, ‘From Amsterdam…’ will act as an introduction: “The brand’s geography in the world is leading for how we create and provides this wonderful world of stark and beautiful visual contrasts to play with,” he notes.
“This time,” adds Antoine Bonodot, Creative Director of the brand’s advertising agency, Publicis 133, “we wanted to symbolise the fact that Scotch & Soda brought back not only inspirations from the world, but also the habitats. More than a simple brand positioning, it’s a pretty unique state of mind: a mix of curiosity, elegance and open-minded spirit.”
Inspired by the world and curated in Amsterdam – so the tagline goes – a diverse line-up of models has been tapped for the new installment, with homegrown Dilia Martins repping the Netherlands, the arresting Fernando Cabral hailing from Portugal, and America’s Isaac Weber also featuring; Yana Bovenistier – Belgium – and Niki Trefilova – Czech Republic – complete the squad.