Wonderland.

Store Spotlight: I And Me

Exploring the Wonderland shop’s roster, meet in-house fave I AND ME.

A denim label composed with love, I AND ME launched just last year but is already a firm Wonderland favourite. Producing unisex pieces with a relaxed vibe and on point aesthetic (think contemporary Scandi meets romantic Londoner), the label is the work of one Jessica Gebhart and was founded with the clear aim to deliver ‘contemporary solutions for both men and women’.

Titled ‘One Thing Well’ – and available today at the Wonderland shop – I AND ME’s latest collection was inspired by a road trip across Japan, a journey Gebhart describes as super influential: “I’ve never felt so inspired by space before; the materials, the light shadows, the air, so white and grey and sun bleached, smooth yet raw.”

While a similarly dream scenario we cannot promise, cut price garms we can: on 16th February between the hours of 7-9pm, I AND ME is partnering with the Wonderland Shop, offering customers 10% off and a free gift with every first purchase, plus a copy of Wonderland, yours for keeps. Find us at 192 Piccadilly, St. James’s, London W1J 9ET.