Marking three years since the pair first joined forces, Reebok Classic x Kendrick Lamar returns in 2017 with a new collaboration celebrating the Club C, one of the rapper’s favourite silhouettes (word on the grapevine), since high school.
“Clean, understated and beyond design. What the sneaker represents is important to me. Staying true to your roots and where you came from. Staying real,” he says. “It’s a sneaker that makes you feel a certain way when you put it on. Fearless; confident; holding court. I put pressure on myself to reach a certain level of success, and the shoe represents that.”
While the capsule Club C 85 Pack drops internationally on 1st February – boasting five colour variations no less – the accompanying campaign, Holding Court, sees Lamar hooking up with director and photographer Nabil (likewise responsible for last year’s Split Pack delivery).