The pop-up collaboration of our dreams is here, #FendiSelfridges is the new temporary boutique taking over Selfridges’ Wonder Room. With neon outlined boom-box speakers blasting out bags of all sizes and the sleekest glass cases flashing all of their must-have accessories, the Fendi concept store is not to be missed.
Lucky for us, the Italian fashion house is taking over the Wonder Room until November, before moving to its permanent home in the Accessories Hall. Frequently declared the ‘Best Department Store in the World’, Selfridges is a fitting platform for the boutique according to Chairman and CEO of Fendi, Pietro Beccari. “The theme is youthful, urban and contemporary, perfectly suited to London and Selfridges.”
Further goodies we can look forward to include the limited edition Fendi Chinese New Year capsule collection which will be released at #FendiSelfridges in the next few months. Having loved the dreamy results of their past Chinese New Year successes, we can’t wait to see what luxe accessories that 2017, the Year of the Rooster will bring.