Prada have taken the fashion campaign into a new era with the 365 project for their stunning SS17 collection.

Uniting still and motion images, the multi-faceted campaign adopts different narratives which present the Prada collection in unique ways. Shot by the incredible Willy Vanderperre, the themes that form this season’s campaign includes Pathways, Frontiers, Stations, Exits and Terrains, shot across a diversity of landscapes from formal offices to laid-back beaches.

Prada are currently streaming their 365 fashion film on their website, where you can watch the collection come to life – we’re obsessed!