Wonderland.

Timberland

As they celebrate their iconic yellow boot, we trace Timberland’s rich heritage.

With a history dating back to the 50’s, Timberland are a brand that have solidified themselves as a brand that are staying put.

Established by shoemaker Nathan Swartz, the shoes originally started production at The Abington Shoe Factory in South Boston. Following a move to New Hampshire due to high demand, Timberland first found it’s name in 1973, when the waterproof, leather yellow boot named ‘Timberland’ became so popular that Swartz and his sons decided to name the entire company ‘Timberland’.

The classic yellow boot is now synonymous with the brand. Since it’s introduction it has gone on to become a best-seller for the company and has helped to establish Timberland as a global brand. Following the boot’s success, the brand ventured into other realms, including children’s footwear and accessories.

In celebration of the staple boot, Timberland have introduced their ‘Wheat Collection’, which calls upon the brand’s iconic leather, restored materials and classic wheat colour to embody everything that we’ve come to know and love about the brand.

The collection comes in a variety of styles, with the introduction of new sneaker style’s and modified editions of the classic boot. Timberland launched the collection with a firework display and guest performances from Jammer BBK, Siobhan Bell and Daniel OG, supporting the next generation of musical performers as an ode to Timberland’s affiliation with rap and urban music. This dreamy Wheat Collection will definitely be keeping us warm through winter!

The collection is available now in every Timberland store and online.

Words
Ryan Cahill
Timberland

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