Christopher Shannon’s reimagining of sportswear and his ode to Sports Direct have established him as a key figure in the future of British Fashion.

Liverpool-born Central St Martins alumni and awardee of a scholarship under Louise Wilson, Shannon has already been shortlisted for an Emerging Menswear Award and the LVMH Young Fashion Designer Award. His latest collection offers up a reimagining of classic sportswear in it’s most abstract form, calling upon an array of textures and colours to create his most critically acclaimed work to date.

With an aim to revolutionise menswear, dragging it away from archetypal tailoring and into a new age of creative expression – there’s no denying that Shannon breathes a breath of fresh air into both men and womenswear.

You can shop some of his statement pieces at the new Wonderland pop-up shop at 192 Piccadilly, London.