Since the closure of our favourite saccharine, fun-filled, bizarre extravaganza label Meadham Kirchhoff (we’re still sad about this), fashion’s had a gaping hole where Edward Meadham’s designs once stood. Now, over a year after the label’s closure, Meadham is back with his new range, Blue Roses, named after Tennessee Williams’ “The Glass Menagerie”. Described as a range of “bits and bobs”, Blue Roses, launching at Dover Street Market and the DSM online shop, is part Tudor gothic, part anime graphics, but totally and completely, wildly Edward Meadham. Obsessed.
Keeping it simple this time, Meadham’s range consists of t-shirts and hoodies printed with graphics, thigh-high woollen socks and frilly sleeves, and is both easy to wear AND easy to afford. Moving away from high fashion, Meadham said “this is for the young, my fanbase are not addressed in fashion now. Everything is both totally unaffordable to them and aimed at some ‘type’ remote from them. There is nothing for girls, for kids and weirdos. Blue Roses is for them.”