Get your whimsical, sugar-coated kicks from Emma Brewin’s latest collection.
Squirrelled away in the countryside of Sandwich, Kent, designer Emma Brewin crafts extravagant faux fur creations, inspired by nature and sustainably made. Looking at the balance of the natural and our man-made, bricks and mortar, landscapes and realising how, through fashion, we can readdress the way we treat our world, Brewin’s designs give you a sense of nostalgic romanticism infused with a childlike, imaginative delight that doesn’t cost the earth.
Balancing playfulness with sophistication through high quality faux fur, but still maintain that fantasy, dress-up appeal that makes Brewin’s designs so beautifully appealling. Working sustainably, and using her profits to help protect the bees, Brewin’s designs encompass everything good about fashion today: super cute, sugary hues, whimsical silhouettes, romanticism tinged with nostalgia, and an amazing sustainability ethos that will help save the planet.
What’s your first fashion memory?
Me and my Granny wearing matching outfits and embroidering lavender pillows.
What’s the theme of your latest collection and what was the initial inspiration?
It is the first in a series of capsule collections that I am producing to raise awareness and money for some of the world’s most venerable animals. Starting with the Bee’s whose disappearance would have catastrophic effects on the world.
Your designs are always so imaginative and whimsical! Why do you think it’s important to keep the fun in design?
Thank you, that’s really lovely to hear, balancing an element of playfulness without being to ‘fun fur’ is important to me. I want my pieces to be the last thing hanging in your wardrobe when your old and grey, and the first thing your grandchildren want to dress up in.
Why do you think it’s important to make your designs sustainable, and how do you think fashion as a whole can improve its sustainability?
It is essential, now more than ever for the world as a whole to become more sustainable. Slow down, make garments that last, pay people properly, don’t produce for the sake of producing and source responsibly.
Why did you decide to donate a percentage of profits to The Bumblebee Conservation Charity?
I really admire their ethos of not only creating natural habitats; but teaching and giving advice to land managers, farmers, local communities and schools on enhancing biodiversity for the benefit of bumblebees and other wild pollinators.