Remember ironing on slogans onto t-shirts or the days of cutting jeans to make denim shorts? Well we might have to ignite those days of teenage clothing adjusting, because M.I.A, activist, rapper, and refugee, asked fans to make their own merch and so avoid contributing to sweatshop labor in non-western countries.
Wonderland cover star M.I.A is known for her strong opinions and unapologetic approach to the world’s problems. Her latest activism is a pretty cool move- getting fans involved in making their own merchandise is a creative solution to helping the environment and avoiding the troublesome labour chain altogether.
AIM, her new and fifth album, has several logos with mantras like “free up my love” and “uniting people since 2003”, and all are available here. After downloading, they can be printed and copied over onto whatever clothes you fancy, be it a plain white tshirt, cap or tote bag.
While M.I.A has partaken in several initiatives, (e.g her partnership with h&m earlier this year to encourage people to stop wasting clothes) this is one of her most personal yet, sharing designs on twitter. What’s inventive about this is that you’re totally free to add these to anything, and put the logo on something you actually wanna wear rather than dropping above £30 for a hoodie that ends up being nothing more than a ‘for the memories’ top that you wear mostly to bed.
Music videos from the Sri Lankan native are highly politicised, most recently tackling the refugee crisis in the almost five minute visual representation of song, Borders. Now everyone can be part of her most recent idea, by screen-printing, sewing or painting the motifs onto clothing. This is a personal project to feel good about- you’ll be having very little environmental impact!