Natural Selection have always been a brand to stick to their guns and be truly determined to create great clothing. Founded in 2009 by John Park, the London-based brand, named after Charles Darwin’s “Origin of Species by way of Natural Selection”, focuses on marrying modern silhouettes and finishing techniques to authentic and high quality construction and design.
Full of clean lines, relaxed tailoring and quality fabrics, Natural Selection are stripped back and uncompromising, just like the inspirations for their new campaign, #AdaptToSucceed. Speaking with 5 inspirational London-based men from a range of industries, including Wonderland‘s very own senior fashion editor and stylist Sam Carder, the campaign sees each of them style themselves in the latest Natural Selection collection and features an interview with each subject about their life, inspirations and work.