New Noise: Indiah

Take a breath of fresh, ethereal, airy trap beats with Indiah’s I Got You.

Indiah, celestial pop trap princess, isn’t easy to pin down and neither is her sound. She’s part Brit, African American, Czechoslovakian and Native American. Her music is equally eclectic, it forms a harmonious blend of catchy electro synth and trap inspired high-hats seasoned with some soulful pop vocals.

Indiah’s first dreamy single I Got You is a song about trust and relying on people, it’s about letting go of fear and allowing your people to support and comfort you when you need it most. The simplicity and clarity of her honey-drenched lyrics make them all the more honest, she coos ‘You need a girl like me to help you let go / So baby just let go / Do I pick up the pieces yes I do / Don’t worry bout’ it I got you’. Indiah’s vocals have a bit of an early Cassie vibe to them; they’re delicate and soothing but still powerful, just like her message. The song is shrouded in bubbling positivity and her subtle warbling on the backtrack gives it a hazy, eastern vibe. We’re talking serious ear candy. We can’t wait to hear what she does next.

Your music is pretty genre defying. Can you talk a little about where these different sounds originate?

I would say that a lot of the different sounds you’ll hear in my music, originates from everything I grew up listening to, as well as my passion for different cultures.

I understand both of your parents are also singers. What was it like growing up in such a musical environment?

It was absolutely mental, in the best way. Not only did both of my parents sing, but my two sisters also sing. In fact, some of my fondest memories are of my sisters & I spending time singing together, writing our own little songs and putting on shows in our living room.

When did you decide you wanted to pursue a career in music?

I’m not sure it was a decision or even a realisation, it’s almost as if I didn’t know anything different. However, I do remember a particular moment, watching MJ tapes on my bed and knowing I wanted to do what he was doing.

What inspires you? What artists will you never get enough of?

I try to take inspiration from most of the things I’m exposed to; different cultures, books I’ve read, people I’ve met / encountered, conversations (not always my own) and memories. I also love art, visuals really awaken my senses. When it comes to artists, I’ll never be able to get enough of Stevie Wonder, Michael Jackson, D’angelo, Prince, Mariah, Aaliyah… To mention just a very few.

‘I Got You’ feels like you’re really speaking to someone. Is there a story behind the song?

‘I Got You’ is maybe about a person you like, who maybe likes you back but they’re hiding behind barriers created by major trust issue, maybe from being hurt in the past. So it’s just letting them know “chill, I got you”, and if you allow yourself to take a chance, you might just have that happily ever after. However, the real message for me personally, is in the chorus, and applies to all my love ones (family / friends).

Is your creative process collaborative? What’s your team dynamic like?

My creative process is usually very collaborative. Although I do like to sometimes write with just me & my guitar or the piano, it’s always nice to have people you can bounce ideas off. I’ve been very blessed to have found a team that I love & trust, in song writer / producer MattMarston and producer /Jake Tench. Between them both, they have taught me so much and have helped me to be a lot more open to the creative process.

If you could work with any living artist who would you chose? Why?

Hands down, I would choose to work with Miss Erykah Badu. She’s taught me so much, and I feel like she got a lot more to teach.

What goals do you have with your career? How do you define personal success?

My ultimate goal is to reach as many people as possible with my music. Be somebodies ‘go to’ on their iTunes / Spotify (etc.) at the end of a tough day. Success to me would be creating something fantastic, that I’m proud of, and that inspires people.

What are you currently working on? What projects are you most excited about in the near future?

Currently I’m living in the studio working on my material, writing away everything I have in me. I am most excited for people to finally start hearing the creations that have been living in me, all my life.

Your music feels super positive and up-lifting. Do you have any mantras, musical or otherwise, that you try to live by?

I try to live by; ‘be good to people’, ‘have fun’, ‘don’t worry so much about the little things’, ‘love as much as you can, as often as you can’, ‘put yourself out there’, and ‘smile more’.

Elly Arden-Joly
Styling, Hair and Make up
Portia Ferrari
Jamie Kendrick
New Noise: Indiah

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