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DRIFT "Say It Right" Video

Nathalia Bruno aka DRIFT’s “Black Devotion” LP is an ethereal electronic masterpiece, check out her video for track “Say It Right” now.

Founding member of synth-wave trio Phosphor Nathalia Bruno has struck out on her own. Experimenting with sound as part of her personal evolution, the mysterious guise of DRIFT both hints at her sound and reveals her philosophy of “purity in drifting”. DRIFT’s LP “Black Devotion” is as indefinable as DRIFT is herself. Released by cult label AVANT! Records, the LP is packed full of almost-disco techno elements, with electronic undercurrents and psychedelic tones, making “Black Devotion” an experimental work of art.

Under the influence of the likes of Depeche Mode, HTRK, Slowdive and Cocteau Twins, DRIFT shapes her ethereal techno/shoegaze sound into something almost alien. The DRIFT sound is in a similar vein to the Tropic Of Cancer and Northern Electronics’ Född Död, but is also completely departed from anything in ambient/techno shoegaze today; DRIFT is in a league of her own. The 6 tracks on her “Black Devotion” EP gravitate towards the eccentric, where shiny and dreamy tracks “Grave” and “Hard To Accept” are contrasted with the ethereal “Dreams In Silkscreen” and “Say It Right”, with DRIFT proving that whilst slamming every genre together may seem like a recipe for disaster, if you’ve got the skills she does, it’s a breeze. With her sound marking the birth of the “devotional synth” genre, DRIFT is an artist that forges her own path. In her brand new video for single “Say It Right”, DRIFT is the definition of strong female character. A vision in black and red and an ethereal beauty, DRIFT’s lo-fi outside shots and character dynamics make the story of “Say It Right” even more moving.

Watch DRIFT’s “Say It Right” video below.

https://www.youtube.com/watch?v=FY1LVr2L1HM

DRIFT "Say It Right" Video

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