Dior is synonymous with luxury, and the Dior J’adore films are always a luxury in themselves. As one of the most iconic perfumes, Dior J’adore’s short films are always eagerly awaited, with this year’s instalment no different. Directed by Jean-Baptise Mondino, who has directed films of the J’adore woman since 1999, the film looks at the luxury of nature, and how water is bliss.
Starring Charlize Theron, the film reflects that the J’adore woman is totally free. Starting with a desert thunderstorm, the scenery soon becomes a blazing gold landscape, where Theron celebrates her freedom and basks in the water and sunlight. Mondino said “This film follows on from the previous one, which saw her climbing towards a salutary “elsewhere” having eliminated the superfluous. It has a new, radically different beginning. She no longer needs to escape, as she is now totally free, immersed in regal nature, almost naked and rid of all artifice. Her vision of the world is essential, designating what is of primordial importance: protecting our planet and in particular, the water that is our new gold. She tells us that luxury can have meaning.”