Alexa Chung has art directed UGG’s brand new shoot, celebrating the iconic status of UGG and the launch of the Classic II.

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What do both UGG and Alexa Chung have in common? Iconic style status. Now that the leaves are turning brown and the Autumn chill is setting in, we’re thankful that UGG has teamed up with Chung who art directed a brand new shoot. Featuring her creative and talented friends, the shoot gives us some major style inspiration and honours the iconic Classic UGG boot as well as celebrating the launch of the eagerly-anticipated Classic II.

Alexa Chung, who we know has talents that range from presenting to modelling and designing, both art directed the shoot, as well as being an ambassador for the brand. Known for her honesty and integral approach, it’s not surprising she’s created a shoot for the brand that encapsulates everything she loves – and we love – about UGG. Focusing on the famous UGG core collection that’s always been our go-to for comfy but cute boots, the shoot focuses on the iconic styles, such as the Mini boots and slippers have been a permanent fixture in our Autumn and Winter wardrobes. The shoot, completely art directed by Chung, is a series of beautiful portraits capturing Alexa’s close friends: women who are recognised for their effortless personal style and many creative talents, whose UGG boots make up an integral element of their wardrobe.  

The shoot stars editor and model Anna Z Gray; designer and stylist Brianna Lance; poet, artist and inspirational speaker Cleo Wade and model Coco Baudelle, all of whom are style icons just like Chung, the campaign is a testament to both Chung’s artistic eye and UGG’s timeless Classic designs. All of the shoot stars – and Chung herself of course – found UGG boots during high school and their teenage years, with the Classic Mini, Classic Short and slipper styles still an Autumn essential for them. For the models, UGG boots are synonymous with warmth and comfort; they think of them as a classic and iconic style staple. Showing us how they styled their favourite Classic boots and slippers, the shoot proves that UGG boots go with every look, and every individual style.

Launching 7th October, Alexa Chung’s art direction and artful styling of the shoot has helped us get our Autumn looks all figured out. Chung’s style icon status is firmly based in her love of mixing heritage and vintage pieces with up-to-date and on trend items, in a similar way to what UGG have done with the launch of their new Classic II boot. It’s about taking something iconic and reworking it into something that keeps its timeless elements, but is effortlessly modern and sophisticated. With her style, and her model’s, flowing through the project, the shoot showcases new and modern ways we can update our UGG boot style this Autumn.

UGG boots are what we always turn to when the blustery winds come in and we need warmth and comfort to get us through the day. UGG boots are a classic, and when styled and art directed by Alexa Chung, their icon statuses collide to create a shoot that’s artistically shot, beautifully styled and reflects the spirit of UGG that we love. We’re totally obsessed.


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