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Eastpak’s Spirit of ‘76

Celebrate both the anniversary of Eastpak’s Padded Pak’r and the stars and stripes of America with the new Eastpak Spirit of ’76 rucksack.

Eastpak have always been at the forefront of innovative bag design. Since it’s inception in 1976, the brand has been designing rucksacks that are not only suitable for outside adventures, but also look amazing too. From the plain black to the plain bizarre (from their incredibly successful designer collaborations), they’ve done it all. Now, as part of their Holiday 2016 collection, Eastpak have designed the American Dream in a rucksack.

Remembering the history that surrounds 1976 – it’s not only the brand’s birthday, that year also marks 200 years of American independence – the brand are marking the occasion with an all-American revamp of their most popular bag style: Eastpak Padded Pak’r.

Redesigning their classic style, which has been one of the most popular rucksacks in the world thanks to its casual yet innovative design, and giving it an American-style makeover, has led to the Spirit of ’76, a bag that represents both their history, and America’s. Think stars and stripes together with classic Eastpak design traits and you’re onto a winner.

Producing the limited edition rucksack in an All-American way, Eastpak have embedded a stars and stripes embroidered logo patch, a patriotic stars and stripes laptop sleeve on the inside and a special striped wrapping bag, to make sure your rucksack is showing it’s patriotic colours at all times. Embrace Eastpak’s design innovation and celebrate the spirit of independence.

The Eastpak Spirit of ’76 rucksack is available now at Selfridges and Size! stores.

Words
Annabel Lunnon
Eastpak’s Spirit of ‘76

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