Exploring the uncharted territory between the tactile and the digital, APHID London are the new go-to brand for a dark aesthetic.
In a perfect palette of black, ebony, obsidian, midnight and ink, APHID London are following in the footsteps of some of the awesome cult brands dipping their toes into the pool of future darkness.
Founded in 2015 by Brand Director Bernadette Bull and Creative Director Carl Starling who have worked together creatively for eight years, the brand was born out of an urge to pursue a new venture in womenswear.
With a modernist design sensibility, APHID’s clothes are angular and immaculately finished, unfettered by extraneous detail or embellishment, the clothing equivalent of a Le Corbusier building.
The name APHID has an interesting story which is rooted in the natural world. Aphid colonies are wingless insects, strictly female, who are able to reproduce a perfect image of themselves without the help of a male. #GOALS. With this thought in mind the creative team behind the brand have imagined clothes that represent strength and power – the lines are dramatic and bold, to be worn with confidence, and versatile enough to wear with killer heels or casual sliders.
Whilst the collection is a small one, the possibilities are limitless as the clothes act as a perfectly designed blank canvas, we are absolutely desperate to wear the high necked Triander Dress with a black lip. Perfect.
Taking inspiration from a quote by American architect Mark Foster Gage, “reality and virtual are not two opposing ideas – they belong to the same spectrum. Right now there’s a divide but we are starting to see it merge,” the creative team behind APHID London are combining skills to create clothing for the digital age. www.aphidlondon.com