Live the American Dream in Coach 1941.
Going to Graceland
Stuart Vevers has brought the King of Rock n’ Roll back to life in his Spring 17 showing for Coach 1941. From the soundtrack to the screen printed t-shirts this collection was all about Elvis and rockabilly style. Featuring staples of American dressing; leather, denim and suede (although sadly not in the form of blue shoes…) and a gravel runway circling bashed up scrapheap cars, Vevers has officially made junk yards chic. You heard it here first. Riley Keough sat in the front row, as did queen of the leather jacket Winona Ryder.
Low-empire line dresses complete with frills and bows were rescued from dowdiness by the use of sheer chiffon, a flash of silk underwear immediately updating the look and bringing it into the twenty-first century. The floral frocks in canal boat colours were like something one of the more edgy characters from Little House on the Prairie would wear, a nod to the Midwest states, who seldom get a mention in fashion.
Elvis wasn’t the only stud at this showing, they were everywhere. Covering creepers, pockets and fringing the silver stud was an eye-catching (and light-catching) addition to every look. In true Coach style accessories ruled the roost this season. Dinky embellished bags, neckerchiefs and chain bracelets complete with padlocks are bound to be big sellers when the collection goes live, in the meantime a capsule “Shop the Runway” selection is available to buy online.
Shop the runway
India Birgitta Jarvis